Sex is apparently like income: People are generally happy when they keep pace with the Joneses. They’re even happier if they get a bit more than their peers.
The fight against fires begins before the first spark—when homeowners in the wildland-urban interface choose whether to remove trees and bushes near their homes. What causes landowners to perceive risk and, further, to try to reduce the risk is not fully understood.
Time magazine dubbed Margaret Mead one of the 20th century’s 100 most influential scientists and thinkers. It also depicted Mead as a sloppy researcher who “accepted as fact tribal gossip embellished by adolescent Samoan girls happy to tell the visiting scientist what she wanted to hear.” A University of Colorado Boulder professor has now debunked the source of that slander.
It’s a bit of a paradox: People who focus on the oft-cited and indisputable physical and physiological benefits of exercise—weight management and healthy aging, for example—are less likely to continue an exercise regime than people who simply feel good after sweating a bit and value those effects on their quality of life.
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